The refreshed logo for West End Management & Leasing Services builds on the equity of their original mark — keeping what’s familiar while pushing it forward. The checkmark tucked within the “W” reinforces trust, professionalism, and reliability — values core to their identity. Softer edges and refined balance give the logo a more modern, approachable feel, making the brand feel both grounded and ready for growth.
West End Management & Leasing Services – Brand Identity
West End Management & Leasing Services needed a modern brand identity that matched their professionalism and momentum. I led a cohesive refresh that included a new logo, business cards, info packet, property signage, email signature, and a streamlined landing page designed for lead generation. Every touchpoint was crafted to build trust, enhance recognition, and support their next phase of growth — blending clean visuals with functional design that makes it easier for clients to connect and convert.