The opportunity for this project was to create a coffee company brand for a specific audience of our choice and apply the brand to café packaging. My target audience was women, ages 18-25. I used soft colors to create
a tranquilizing aesthetic. A white moth is a symbol of purity, freshness,
a good omen, and prosperity.
I took my cafe and put it to a real life experience. These are some
posts curated through my brand that would help attract my audience. Most of my audience has social media.