The objective of the project at hand was to develop a coffee brand for a specific target audience and apply the branding to café packaging. For my target audience, I chose women between the ages of 18 and 25. To establish a calming aesthetic, I employed a palette of subdued colors. I symbolized the brand with a white moth, a creature that represents purity, freshness, good fortune, and prosperity.
Branded Instagram
I took my cafe and put it to a real life experience. These are some
posts curated through my brand that would help attract my audience. Most of my audience has social media.
